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Web technologies Startups

2 case studies with real revenue and traction data from web technologies startups.

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Aplanoby Tadeus Gregorian

Aplano is an employee scheduling and workforce management SaaS tool founded by Tadeus Gregorian that covers time-tracking, vacation management, reports, and communication for businesses with up to 500 employees. After 2 years of development with a small team of co-founders, they launched free to build Google ranking and user feedback, then transitioned to a subscription model 6 months later. The company has grown to five-figure monthly revenue through a strong focus on SEO, Google Ads, and Facebook advertising.

Fresh Chatby Sri Ganesan

Fresh Chat (formerly Konotor, later Hotline.io) is a modern messaging platform that helps businesses communicate with customers across mobile apps and web. Founded by Sri Ganesan and co-founders in 2012, the startup initially pivoted from a WhatsApp competitor to an in-app messaging solution. After bootstrapping and winning a $125k Qualcomm prize, the team grew through content marketing and cold outreach, eventually reaching product-market fit. The company was acquired by Freshdesk in December 2015 and rebranded as Fresh Chat, seeing exponential growth when they finally prioritized web alongside mobile—generating more revenue in three months than the previous product's entire lifetime.

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