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WordPress Startups

4 case studies with real revenue and traction data from wordpress startups.

4
Case Studies
$49k
Avg MRR
$110k
Highest MRR
4
With Revenue Data
The Wayward Homeby Kristin Hanes

Kristin Hanes started The Wayward Home in June 2017 as a blog and podcast dedicated to helping people achieve alternative living dreams like van life and RVing. The content business now generates $20K per month in revenue with startup costs of only $50, serving readers who want freedom from traditional 9-5 life or affordable ways to explore and live.

Contentcontent-marketingvia Starter Story
$20k/mo
Travel Blogging 101by Shelley Marmor

Shelley Marmor started her first travel blog in April 2020 and grew to run four profitable travel blogs plus a blogging education business by 2023. After growing her income by 3,113% from 2021-2022, she launched Travel Blogging 101 in December 2022 to teach others her scaling methods through courses and 1:1 mentorship, averaging $55,688 per month from January to April 2023.

$56k/mo
Tooltester S.L.by Robert Brandl

Tooltester is a website review and tutorial platform founded by Robert Brandl in 2009 that helps small businesses choose web tools. The company has grown to $110K monthly revenue through SEO-driven content and was recognized in the Financial Times FT1000 ranking for fastest-growing European companies.

Contentseovia Starter Story
$110k/mo
Xagioby Herc Magnus

Xagio is an AI-powered SEO-enabled WordPress building platform that creates fully structured websites in minutes. Founded in 2015 by Herc Magnus, it has generated $373,094 in all-time revenue with an estimated $9,388 MRR and 178 active subscriptions, targeting small to medium-sized businesses looking to improve their SEO rankings.

SaaSseofreemiumvia TrustMRR
$9k/mo

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