Aplano
Aplano is an employee scheduling and workforce management SaaS tool founded by Tadeus Gregorian that covers time-tracking, vacation management, reports, and communication for businesses with up to 500 employees. After 2 years of development with a small team of co-founders, they launched free to build Google ranking and user feedback, then transitioned to a subscription model 6 months later. The company has grown to five-figure monthly revenue through a strong focus on SEO, Google Ads, and Facebook advertising.
Key Takeaways
- •Used seo as primary growth channel
- •Reached product-market fit in 2 years to launch, 6 months to first paying customers
- •Got first customer via Free launch to boost Google ranking and get user feedback; paying customers came after 6 months through Google search and Google Ads
- •Most effective channel: Google SEO and Google Ads
- •Monetizes with subscription pricing
- •Built initial product in 2 years
Revenue
Traction
Tech
Why They Built It
Tadeus realized while working in a pharmacy that even small stores needed scheduling software, as the existing solutions were outdated, had poor UI, were overloaded with complicated features, and were too expensive.
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