Angular Startups

Quiller, founded in 2014 by Dylan and Mark Tanner, helps sales and marketing teams create beautiful web-based proposals, quotes, and presentations as an alternative to PDFs and PowerPoints. Starting from Dylan's personal frustration with proposal creation at his micro agency, they grew to 3,000 customers and 45 employees through a freemium model, viral loops, and eventually moving upmarket to target larger sales and marketing teams. The company has raised $7.5 million and learned valuable lessons about freemium's tradeoffs and the importance of focusing on the right customer segment.

Cloud Campaign is a SaaS platform helping marketing agencies manage multiple client brands on social media at scale. Founded by Ryan Bourne in June 2017 after a layoff, the company bootstrapped to $25K MRR over two years by pivoting from a consumer-focused product to focus on agencies, conducting 500+ cold calls to validate the market, and ultimately discovering that native Facebook/Instagram lead generation ads with a free white-labeling offer drove efficient customer acquisition at $15 per lead with $4,000+ customer lifetime value.