Quiller
Quiller, founded in 2014 by Dylan and Mark Tanner, helps sales and marketing teams create beautiful web-based proposals, quotes, and presentations as an alternative to PDFs and PowerPoints. Starting from Dylan's personal frustration with proposal creation at his micro agency, they grew to 3,000 customers and 45 employees through a freemium model, viral loops, and eventually moving upmarket to target larger sales and marketing teams. The company has raised $7.5 million and learned valuable lessons about freemium's tradeoffs and the importance of focusing on the right customer segment.
Key Takeaways
- •Used seo as primary growth channel
- •Reached product-market fit in 2-3 months
- •Got first customer via Cold outreach and referrals, particularly targeting video producers and others who could benefit from embedded content in web-based proposals
- •Most effective channel: SEO and word-of-mouth/viral loop (light virality from sending Quiller pages)
- •Monetizes with subscription pricing
Revenue
Traction
Tech
Why They Built It
Dylan, a designer and developer running a micro agency, was frustrated with the time-consuming process of creating proposals using Word, Excel, and Adobe InDesign. He built a website-based proposal as an alternative and discovered clients were impressed by the digital-first approach, inspiring the creation of Quiller.
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