Mailgun Startups

Friday is a SaaS tool that helps distributed teams share regular updates and communication through automated standup and check-in processes. Luke bootstrapped the product from $45/month to $10K MRR over three years while working a full-time job, using content marketing and SEO as his primary growth channels. After raising ~$100K in seed funding and launching a rebuilt product in February 2020, the company has grown significantly as remote work adoption accelerated during the COVID-19 crisis.