Friday
Friday is a SaaS tool that helps distributed teams share regular updates and communication through automated standup and check-in processes. Luke bootstrapped the product from $45/month to $10K MRR over three years while working a full-time job, using content marketing and SEO as his primary growth channels. After raising ~$100K in seed funding and launching a rebuilt product in February 2020, the company has grown significantly as remote work adoption accelerated during the COVID-19 crisis.
Key Takeaways
- •Used content marketing as primary growth channel
- •Reached product-market fit in 3 years
- •Got first customer via Direct email outreach to friends and acquaintances
- •Most effective channel: Content marketing and SEO (blog posts about weekly check-ins, one-on-ones, and leadership topics)
- •Monetizes with subscription pricing
- •Grew from $45 to $10k/mo
- •Built initial product in 2 months for initial product, 3 months to first customer
Revenue
Traction
Tech
Why They Built It
Luke wanted to break down barriers to employee feedback and regular communication after experiencing poor management support at a previous job. He realized that technology could help create repeatable communication habits, especially for remote teams.
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