YouTube Ads Startups

Iris Shure founded Oribi, an AI-based web analytics tool built on a no-code data collection platform that helps marketers make data-driven decisions without requiring developers. After spending a year researching the market and building an initial Facebook Analytics product that gained early traction (first customer in 30 minutes), she killed it per investor feedback and pivoted to the larger vision. The company grew from 2 people to 60+ employees, thousands of customers, and $28M in funding by focusing on paid acquisition via Facebook and YouTube ads and optimizing pricing to $500+/month.