Oribi
Iris Shure founded Oribi, an AI-based web analytics tool built on a no-code data collection platform that helps marketers make data-driven decisions without requiring developers. After spending a year researching the market and building an initial Facebook Analytics product that gained early traction (first customer in 30 minutes), she killed it per investor feedback and pivoted to the larger vision. The company grew from 2 people to 60+ employees, thousands of customers, and $28M in funding by focusing on paid acquisition via Facebook and YouTube ads and optimizing pricing to $500+/month.
Key Takeaways
- •Used paid ads as primary growth channel
- •Reached product-market fit in approximately 2 years
- •Got first customer via Facebook ads, got first customer within 30 minutes of launching ads with $50/day budget
- •Most effective channel: Facebook and YouTube ads
- •Monetizes with subscription pricing
- •Built initial product in 1 year for initial research and MVP; over 1 year for beta version of second product iteration
Revenue
Traction
Tech
Why They Built It
Iris identified a critical pain point in marketing analytics: marketers struggle to understand if their efforts (content, videos, ads, email) actually drive conversions. She wanted to make data-driven marketing decisions accessible without requiring developers.
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