What Converts
What Converts is a lead tracking and reporting SaaS platform born from Michael Cooney's pain point running a digital marketing agency. Bootstrapped and built over 6 months with co-founder Jeremy, the company launched in March 2015 and grew from five agency clients to over 1,000 customers doing $2.2M ARR, competing against well-funded rivals by focusing on superior product quality and word-of-mouth growth.
Key Takeaways
- •Used word of mouth as primary growth channel
- •Got first customer via Existing agency clients - Michael showed the product to his digital marketing agency clients who loved it, and they became the first five customers
- •Most effective channel: word-of-mouth
- •Monetizes with subscription pricing
- •Currently earning $183k/mo
- •Built initial product in 6 months
Revenue
Traction
Tech
Why They Built It
Michael was running a digital marketing agency and struggled to track and report where leads were coming from across phone calls, web forms, and web chats. He built What Converts to solve this problem and help agencies prove the value of their marketing campaigns.
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