Wufoo Startups

Referral Rock is a SaaS platform that helps businesses design, launch, and manage customer referral programs. Founded by Josh Ho in December 2013 after overhearing a conversation at a car dealership, the company grew from 500 free users to $70K MRR through bootstrapped, organic growth driven by inbound marketing, content, and inside sales. Today the 14-person remote team operates at near 5% churn by focusing on customer success and consultative selling.