SaaS Stock
Alex Thuma built SaaS Stock from a blog started in 2015 to a global conference business running events across five continents with up to 4,000 attendees. The first Dublin event in 2016 attracted 700 people through speaker credibility and email list conversion, generating 350k GBP in revenue. When COVID-19 hit in 2020, Alex pivoted to online events within two weeks, launching SaaS Stock Remote which attracted 2,700 attendees and proved online events could be profitable.
Key Takeaways
- •Used word of mouth as primary growth channel
- •Reached product-market fit in 12 months
- •Got first customer via Email list and early evangelists from blog and podcast audience who attended meetups
- •Most effective channel: word-of-mouth
- •Monetizes with one-time pricing
Revenue
Traction
Why They Built It
Alex wanted to build an entrepreneurial business in the SaaS space after spending 17 years in sales. He started a blog to explore the SaaS market, built an audience through content and community, and discovered the opportunity to connect people through events after receiving repeated requests from his meetup attendees.
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