Full Contact
Full Contact, founded by Bart Lorang in 2010, started as Rainmaker—a tool to enrich Google contacts with social network data. After pivoting through multiple product ideas and receiving guidance from Techstars' David Cohen to focus on a single core mission, the company rebranded around its API that turns partial contact records into complete unified profiles. The company grew to seven figures in MRR through content marketing (viral blog posts), direct sales to founders and product managers, and eventually raised over $55 million in funding.
Key Takeaways
- •Used content marketing as primary growth channel
- •Reached product-market fit in 6 months
- •Got first customer via Unknown customer purchased through Rainmaker product after Lifehacker feature
- •Most effective channel: content-marketing
- •Monetizes with subscription pricing
- •Built initial product in 2-3 months for initial Rainmaker product
Revenue
Traction
Tech
Why They Built It
Bart was inspired by his wife Sarah's pristine contact data and realized that businesses and individuals struggled with messy, incomplete contact information. He wanted to build software that could automatically enrich and unify contact data across all platforms.
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