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Veed.io

by Sabah Kainajad@SABHALaunched 2018via The SaaS Podcast

Veed.io is a browser-based online video editor built by Sabah Kainajad and Tim for creators and businesses who need simple, fast video editing without the complexity of Adobe. After failing to raise seed funding and getting rejected by Y Combinator, the founders implemented a paywall in 48 hours and acquired their first 20 paying customers, validating the idea. Through relentless customer conversations, strategic pricing increases, and SEO-driven content, they bootstrapped from zero to $10k MRR growing 50% month-over-month.

Key Takeaways

  • Used seo as primary growth channel
  • Reached product-market fit in 6 months
  • Got first customer via Implemented paywall over a weekend after YC rejection and got first 20 paying customers at $5/month
  • Most effective channel: SEO and organic search (80% of traffic from long-tail keyword landing pages ranking on Google)
  • Monetizes with subscription pricing
  • Grew from $100 to $10k/mo
  • Built initial product in Several months for MVP before launch

Revenue

Current MRR$10k
First Month Revenue$100
Pricing Modelsubscription

Traction

First Customer ChannelImplemented paywall over a weekend after YC rejection and got first 20 paying customers at $5/month
Most Effective ChannelSEO and organic search (80% of traffic from long-tail keyword landing pages ranking on Google)
Outreach MethodCold outreach tried but didn't work; instead focused on customer conversations and product-led growth
Time to PMF6 months
Traction Patternseo

Tech

Dev DurationSeveral months for MVP before launch
Tools Used
Product Hunt

Why They Built It

Sabah observed that social media managers and content creators were bottlenecked by complex video editing software designed for professional long-form content, when they just needed simple tools to add text and subtitles to short-form social videos.

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