Merge
Merge is a unified API platform that allows B2B companies to add hundreds of integrations to their product with a single integration. Founded by Gil Fai and Shen-Ci in May 2020, the company raised $4.5M seed funding within months and grew to multiple seven-figure ARR through early customer validation, word-of-mouth, and aggressive SEO/content marketing. The company has raised $74.5M total (including $55M Series B in Oct 2022), now has 65 employees and 4,000+ customers, and achieved 30X ARR growth in the 12 months leading up to Series B.
Key Takeaways
- •Used seo, content marketing, word of mouth as primary growth channel
- •Reached product-market fit in From day one of building, based on customer validation during pre-product conversations
- •Got first customer via Network-based introductions from 100+ customer discovery conversations conducted via mutual connections
- •Most effective channel: SEO and content marketing, specifically auto-generated landing pages for integrations and organic search results
- •Monetizes with subscription pricing
- •Built initial product in 6 months
Revenue
Traction
Tech
Why They Built It
Gil and co-founder Shen-Ci experienced firsthand the pain of managing integrations at previous companies (Canvas/Untapped and a cybersecurity company). They realized they were solving the same integration problem across different industries and decided to build a unified solution.
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