Lemlist
Lemlist is an email automation platform that uses advanced personalization (videos, dynamic images, personalized landing pages) to improve cold email reply rates. Guillaume Mubesh built a 'very ugly beta' in 2 weeks with 100 signups, then prepared for an AppSumo launch two months later where they generated $170,000 in two weeks. They've since grown to ~$650k ARR in under two years through Product Hunt (ranked #1 product of the day), community building, LinkedIn content, and their own cold email outreach using the product.
Key Takeaways
- •Used product hunt launch as primary growth channel
- •Got first customer via Facebook communities and online communities focused on cold email outreach, where Guillaume posted screenshots of results and asked interested people to join the beta.
- •Most effective channel: Product Hunt launch and AppSumo partnership, combined with community building and LinkedIn outreach
- •Monetizes with subscription pricing
- •Built initial product in 2 weeks
Revenue
Traction
Tech
Why They Built It
Guillaume was running a lead generation agency and realized that highly personalized emails got more replies, but existing automated solutions only did basic personalization like replacing names. He couldn't find a tool that enabled advanced personalization with images and videos at scale, so he decided to build one.
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