Just Uno
Just Uno is a SaaS conversion optimization platform founded by Eric Christensen and Travis in 2010 that helps e-commerce businesses build email lists, drive sales, and reduce cart abandonment through on-site popups and gating mechanisms. Starting from zero with no marketing budget, the company grew to over $2M ARR through strategic SEO, app store partnerships (60% of customers), and a freemium model that gives full feature access based on traffic volume. The company remained self-funded and profitable for years before taking on high-interest debt financing in 2015 to survive a cash crisis, and has since achieved debt-free profitability with goals to reach $10M ARR.
Key Takeaways
- •Used partnerships as primary growth channel
- •Reached product-market fit in 2 years
- •Got first customer via App store integration - BigCommerce app store
- •Most effective channel: App store partnerships (approximately 60% of customer acquisition)
- •Monetizes with freemium pricing
- •Built initial product in 1 month
Revenue
Traction
Tech
Why They Built It
Eric and Travis recognized that e-commerce businesses were losing sales opportunities with on-site visitors and needed a way to capture emails, present coupons, and reduce cart abandonment without requiring developer involvement.
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