Hint Health
Hint Health is a membership management, billing, and payment platform for direct primary care, urgent care, and specialty practices. Founded in 2014 by Zach Haldsworth and Graham, the company landed its first paying customer within 30 days through cold calling and personal outreach, expanded to 10 customers in 3-4 months, and has grown to nearly 1,000 customers handling over $500 million in annual payments. With ~40 employees and close to $10 million ARR, Hint has raised $60 million across four funding rounds and drives growth primarily through word-of-mouth, partnerships, and community-building events.
Key Takeaways
- •Used word of mouth as primary growth channel
- •Reached product-market fit in 30 days
- •Got first customer via Cold calling and in-person networking at industry events. First customers were doctors about to spend $20,000 on Salesforce customization; Zach offered to custom build for $15,000-$20,000.
- •Most effective channel: word-of-mouth
- •Monetizes with subscription pricing
- •Built initial product in 30 days
Revenue
Traction
Tech
Why They Built It
Zach and his co-founder Graham were frustrated with the broken US healthcare system and believed they could help direct primary care practices operate outside the traditional insurance fee-for-service infrastructure by building membership management, billing, and payment software.
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