Bordable
Bordable is a board management SaaS that centralizes communication, documents, meetings, and governance for nonprofit and for-profit boards. Founded in 2016 by Jeb Banner and co-founders after a client request, the product grew to $12M+ in funding, 2,000 customers in 40 countries, 50 employees, and multiple seven-figure ARR by focusing on the underserved nonprofit market, transitioning from product-led to sales-driven growth, and building proprietary features like Spotlight video conferencing and calendar-of-record functionality.
Key Takeaways
- •Used paid ads, content marketing, seo as primary growth channel
- •Got first customer via Friends and family willing to pay for the product at $49 and $99 price points in January 2017
- •Most effective channel: Paid directories (Captera) and organic search through content marketing and SEO
- •Monetizes with subscription pricing
- •Built initial product in 6 weeks for MVP
Revenue
Traction
Tech
Why They Built It
A client requested a board management portal for their nonprofit, but couldn't afford the build. Jeb and his co-founders recognized the acute pain point in the nonprofit space where boards were managing themselves via email, attachments, and digital duct tape, so they decided to build it as a product instead.
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