Alasant
Alasant is a white-label community app platform for master plan residential developments, founded in 2017 after a major Southern California developer approached April LeMond and her co-founder Mike to build a mobile app. Starting with Rancho Mission Viejo, the app achieved 90% adoption within 90 days, and they pivoted from a one-off project to a scalable product. Today, with $2M ARR, 82 communities, 200K+ active users, 100% renewal rates, and a bootstrapped business model, Alasant has built a sustainable, highly-focused vertical SaaS business by deeply embedding in the master plan community industry.
Key Takeaways
- •Used partnerships as primary growth channel
- •Reached product-market fit in 9 months to initial launch; 12 months to validate market fit across multiple customers
- •Got first customer via Direct outreach via LinkedIn InMail to executives at high-profile master plan communities identified from industry lists; leveraged relationship with Rancho Mission Viejo and Urban Land Institute connections.
- •Most effective channel: Urban Land Institute (industry association involvement) and land-and-expand strategy within developer portfolios
- •Monetizes with subscription pricing
- •Built initial product in 9 months
Revenue
Traction
Tech
Why They Built It
April and her co-founder Mike recognized that master plan communities needed a single destination for residents and home buyers to access lifestyle, amenities, and community information, after being approached by Rancho Mission Viejo to build a mobile app.
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