DecaLab
DecaLab is a SaaS acquisition and operating company founded by Raj Sheth that buys profitable B2B SaaS businesses in the $1-3M ARR range and scales them to $10M+. The company acquired Fly Data in 2020 for approximately $500K ARR, turned it around with product rewrites and growth initiatives, and sold it for a 3x return in about 13 months. Sheth's strategy focuses on operational improvements, SEO, onboarding, support, and outbound sales rather than creating products from scratch.
Key Takeaways
- •Used cold email as primary growth channel
- •Got first customer via Crunchbase search and founder outreach
- •Most effective channel: founder-to-founder outreach
Revenue
Traction
Tech
Why They Built It
Raj wanted to build a SaaS factory model that acquires profitable B2B SaaS companies between $1-3M ARR and scales them to $10M+ without venture capital, creating value through aggregation and operational improvements.
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